In my previous blog I spoke about the need for people who operate one or two man businesses to find the resources they need to develop their businesses without having to incur huge costs that they can ill afford.
Talking about cost, I guess we need to quantify what we mean. Let suppose that you are operating a one man business where YOU do everything, from making the product, to delivering it, invoicing it, collecting the money, buying the stock, advertising, marketing, planning not to mention keeping the accounts or cleaning the loo’s!
It is no wonder that nothing ever gets done very well. It is no wonder that your product is not perhaps quite as good as that of your bigger competition! It is no wonder that you sometimes deliver late, after all you have to have a holiday, or your wife or child is sick, or the car breaks down, or the VAT inspector calls! These are all valid reasons, but what does your customer or clients really think?
If you use a book keeper to do your weekly invoices then you will probably be paying around £10 to £15 per hours for a reasonably competent person. If you are using an accountant for your quarterly accounts (you do produce them don’t you?) then you’re probably talking about £20 to £30 per hour depending upon the quality of service being offered. If you use a marketing consultant, then you’ll be paying many hundreds of pounds each month, and graphic designers don’t come cheap either.
Now it has been said that in the UK if a ‘small’ business is to succeed then it needs to make at least £3,000 per month profit after costs and before the owners take their share. That’s not a lot by any means. But whatever it is you need to ensure you have enough funds to grow and improve your business month on month.
How many people do you know who started out a new business when they left their previous employment and were reasonably successful for the first year or two? Perhaps they picked up their main client from their previous employer? Then things start to get tough and eventually the business falters and may be even fails.
Every business needs to grow. It costs money to grow a business. Many small business owners today rely on networking to achieve that growth. They spend time each week attending local networking events and meeting people, always hopeful that they will find a new customer or client. As many of you know, when that happens that person disappears for weeks or even months as they work with their new client. Eventually they return, looking for work again.
Of course, as most of us know, nearly everyone attending those meetings is looking for work because times are thin for them. They are not out to buy anything, rather they are focussed on finding more business. Sadly the truth is even worse than that. A large number of these people are networking because they believe that is a cheap way to market their services. They have little hope of finding any business but keep kidding themselves they are investing in marketing.
We have all heard about the success of the local golf club. That is where lots of business is conducted. But that is just another networking meeting you might argue.
No it is not!
You see the local golf club is the place that successful business owners go to relax and enjoy themselves with a relaxing game of golf. They can afford to do that because their businesses are not reliant on them and they are making a reasonable profit. Put a couple of dozen successful business owners together and they will enjoy their golf and also do business together. They need outside resources and they can afford them.
For the rest of those small businesses, the owners do not have time for golf and probably could not afford the fees anyway. Sadly that is true of the vast majority of small business owners.
So what could they do to improve their situation? Is there something that they are missing? How can they find the resources they need? How can they fund them? And how can they find new clients and business?
Well there are ways … and there are new ways becoming available soon.
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